Better Business (GE) (4版)



商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010699160

你(妳)可以擁有幸福、快樂、健康、富足的人生,因為你(妳)絕對值得擁有這一切美好的事物!

商品訊息描述:

New to this Edition

Emphasize key topics in business


1. “The List” feature has been updated with new ones where appropriate that reflect current market trends, with a focus on selecting topics that appeal to students.

2. Boxed features have been added in many chapters with topics such as Keurig’s monopolistic market presence, Patagonia’s corporate responsibility, Augmented Reality, Hard Lessons on Social Media, Dove’s Real Beauty advertising campaign, and Advertising and child obesity.

3. All of the end-of-chapter materials have been reviewed and modified. 25% of these materials include the most recent events and trends in the business environment. The fourth edition of Better Business provides instructors with wide-ranging choices for discussion topics, assessment questions, and group activities that cover the most current and timely topics in the business community, such as major economic shifts, changes in technologies, and ever-increasing globalization.

Keep your course current and relevant

1. Social Media Coverage. One of the most significant shifts in the business environment since the first edition is the explosive growth of social media in all parts of business. The fourth edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.

2. All of the time-sensitive material has been updated. Stories and examples from the previous editions that have continued to evolve have been updated and placed in the most current context. Timely examples have replaced older material, continuing to give Better Business an up-to-date feel that resonates with students.

商品訊息簡述:

  • 出版社:華泰文化

    新功能介紹

  • 出版日期:2015/11/02
  • 語言:英文


Better Business (GE) (4版)

商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010699160

我遵從我的心,我讓自己成就一切的可能。

我相信每一件事都在適當的時間,以最美好的方式發生。



46A297509A4EA941
arrow
arrow
    文章標籤
    ↘海賊王↙
    全站熱搜

    xzx59rx39pv 發表在 痞客邦 留言(0) 人氣()