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Marketing



商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010475336

你(妳)可以擁有幸福、快樂、健康、富足的人生,因為你(妳)絕對值得擁有這一切美好的事物!

商品訊息描述:

Publisher: Pearson Higher Education
Copyright: 2010
Format: Paper; 290 pp●超有型 EMPORIO ARMANI●

Description
Undergraduate Principles of Marketing textbook
A unique marketing text based on student feedback.

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.

Michael Levens

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